Publications (selected)
Journal Articles
Piha L., Papadas, K., & Davvetas, V. (2021). Brand orientation: Conceptual extension, scale development and validation. Journal of Business Research. Vol. 134, pp.203-222
Cook, D., Biscaia, R., Papadas, K., Simkin, L. & Carter, L. (2021). The creation of shared value in the major sport event ecosystem: Understanding the role of sponsors and hosts. European Sport Management Quarterly.
Makri K., Papadas, K., & Schlegelmilch, B. (2020). Global social networking sites and global identity: A three-country study. Journal of Business Research. Vol. 130, pp. 482-492
Papadas, K., Avlonitis, G.J., Carrigan, M., & Piha, L. (2019) The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research. Vol. 104, pp. 632-643
Makri, K., Papadas, K., & Schlegelmilch, B. (2019). Global-local identity as drivers of global digital brands usage. International Marketing Review. Vol. 36, pp. 702-725
Papadas, K., Avlonitis, G.J. & Carrigan, M. (2017) Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research Vol.80, pp.236-246
Papadas, K. & Avlonitis, G.J. (2014). The 4 C's of Environmental Business: Introducing a new conceptual framework. Social Business Vol. 4 (4), pp. 345-360.
Book chapters
Papadas K. (2021). ‘’Green Marketing Strategy’’. In: Leal Filho W., Azul A.M., Brandli L., Lange Salvia A., Wall T. (eds) Industry, Innovation and Infrastructure. Encyclopedia of the UN Sustainable Development Goals. Springer.
Papadas K. (2019). ‘’Scale development methodology: Reflections from a PhD journey in Marketing’’. Sage Research Methods Cases. SAGE.
Conference Papers (five most recent)
Papadas K., Piha, L., Davvetas, V. & Leonidou, C. (2022). Green, competitive and resilient in times of uncertainty. 2022 Winter AMA Conference, Las Vegas, U.S.
Piha, L., Papadas, K. & Davvetas V. (2020). United we brand: Internal brand orientation, interdepartmental conflict and performance implications. Regional
European Marketing Academy Conference, Zagreb, Croatia.
Papadas K. & Piha, L. (2020). Green marketing strategy under economic uncertainty: Does it pay off? Academy of Marketing Science Annual Conference, Miami, U.S.
Cook, D., Biscaia, R., Papadas, K. & Simkin L. (2019). Conceptualizing the creation of shared value in the sport ecosystem: The role of sponsors and event hosts. North American Society for Sport Management Conference, San Diego, U.S.
Makri, K., Papadas, K. & Schlegelmilch B. (2019). How global identity impact global digital brands: The case of Indonesia. American Marketing Association Global Marketing SIG, Buenos Aires, Argentina.
