About Karolos
Karolos is an Associate Professor of Marketing at the University of York (U.K.). He has been a visiting professor at the Copenhagen Business School, University of Vienna and University of Athens. His main research and teaching interests lie in the areas of strategic marketing, sustainable/green marketing, international marketing and branding. His research has been published in leading journals including Journal of Business Research, European Journal of Marketing and International Marketing Review, while his work has been regularly presented at prestigious marketing conferences across the globe, such as the American Marketing Association and European Marketing Academy. He also serves as a member of the editorial review board of the Journal of Business Research (CSR & Business Ethics section) and an Associate Editor of the Journal of Sustainable Marketing.
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Karolos is also the co-editor of the book “Ethical Consumption” published in May 2023. To date, he has gained funding of £250,000 for research projects with environmental and social impact in Europe and West Africa. In his current funded project, Karolos teamed up with a Ghanaian SME and a local University towards the development and branding of a new cereal product. This project has received two prestigious awards from the UK Ministry of Research & Innovation for its impact on education inclusivity, poverty alleviation and local community regeneration in the North region of Ghana. It has also been featured as a best practice for knowledge transfer in the United Nations’ magazine, “Envoy”.
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Karolos has also served as an advisor on sustainability and marketing to BoEs/CEOs (APIVITA, Landmark Environmental, University of York), and he has extensive experience in executive education in the energy, insurance and banking sectors. He has been invited to deliver keynote speeches to organisations (HM Department of Business & Trade-UK Government, National Bank of Greece, Allianz, among others).
He has regularly contributed to British and Greek Media for the press and TV.
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He grew up in Corinth, Greece.
