An academic with a strong desire to make an impact on organisations and society
in the field of Marketing.
A firm believer in the synergies between academia and business to address global challenges responsibly.
Publishing original research in the areas of marketing strategy, sustainable/green marketing, international marketing & branding.
Encouraging students to develop a critical and reflective approach towards learning. Blending established academic theories, new research outputs and business cases that bridge theory with best practice.
Providing research-informed training and consulting through cutting-edge knowledge in sustainable/green marketing, branding and digital marketing.